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Overhead Door ™ Brand Recognized as the ‘Most Familiar Brand’ and ‘Brand Used Most Often’ in 2018 BUILDER Brand Use Study

Annual survey gathers insight into the construction industrys attitudes towards products they recognize, use and trust

 

May 7, 2018 - Nearly 1,000 U.S. builders, developers and contractors have voted the Overhead

Door ™ Brand, one of the leading brands of garage doors and openers for residential, commercial

and industrial applications, as the garage door brand with the highest brand familiarity and the

brand used most, according to the 2018 BUILDER Brand Use Study. The annual study reveals

the top manufacturers and products that are the best fit for builders’ current needs.

 

“The Overhead Door ™ Brand has remained one of the study’s top choices for builders,

developers and contractors for eight years. We’re proud of the products and trust that we’ve

earned for nearly a century,” said Heather Meiner, Overhead Door Brand Manager. “We look

forward to the next 100 years of innovative product achievements combined with superior

service.”

 

According to the survey conducted by leading market research firm The Farnsworth

Group, product performance and desirable features are the top two priorities in product selection.

Other important factors for choosing a product include warranty, availability, price and ease of

installation. Survey respondents represented a variety of price points, disciplines and production

volumes across 51 building product categories.

 

Earlier this year, the Overhead Door ™ Brand earned its seventh consecutive Women’s

Choice Award ® by WomenCertified ® for ‘America’s Most Recommended National Garage Door

Brand.’ The leading garage door brand has also earned three 2017 REMODELING magazine

“Brand Leader” awards in its product category, receiving first place for Brand Familiarity, Brand

Used Most and Highest Quality.

 

 

About the Overhead Door Brand

A brand of Overhead Door Corporation, The Overhead Door ™ Brand is one of the most trusted

for garage doors and garage door openers in North America. Through its dedicated network of

more than 400 Overhead Door ™ Distributors – which operate across the country under

“Overhead Door Company” trade names – that provide superior service and expertise to

consumers, the brand is easily recognized by its iconic Red Ribbon logo and “The Genuine. The

Original.” slogan.

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